By CathyG on April 4, 2009
Online business owners often ask questions like, “Twitter sees to simple and so silly! Can people really use it for business?” Answer: Absolutely. People say twitter brings the 30%, 40% — even 90% of their revenue. Here’s how you can grow your own online business with Twitter. (1) Set up your twitter account with an [...]
Posted in Lead Generation
By CathyG on April 2, 2009
Online business owners who want to attract clients need to demonstrate credibility and expertise. But clients often are nervous about working with a stranger on their lives, relationships, finances and even their businesses. One way to convert nervous prospects to clients is to share your own story in a professional way. Many independent professionals chose [...]
Posted in Lead Generation
By CathyG on April 1, 2009
Writing book reviews for an online bookstore has helped me to attract clients and create considerable credibility on the Internet. To be honest, I discovered this money-making opportunity by accident. I began writing reviews of everything I read – just for fun. I even felt guilty taking time away from my “real” marketing. My order [...]
Posted in Lead Generation
By CathyG on March 31, 2009
Social media (such as Twitter and Facebook) have helped hundreds of independent professionals and solo-preneurs gain massive visibility on the Internet. You can use the same tools to grow your own business. But you won’t see changes immediately. In fact, you will not see changes at all unless you approach social networking as strategically as [...]
Posted in Marketing
By CathyG on March 18, 2009
Copywriting will increase your website conversions by targeting your visitors’ emotions. How do your visitors feel after visiting your site? Bored? Sleepy? Frustrated? Or do they feel excited and eager to act? A few copywriting techniques can help your website energize visitors. Your visitors will feel good as they read what you’ve written. They will [...]
Posted in Marketing
By CathyG on March 13, 2009
Copywriting will help you create client-attracting messages to convert traffic to profitable paying clients. These days, you’re probably hearing that you need a “team” to grow your business. But it’s not enough to recruit team members. You have to create a system so everyone will be (literally) on the same page. That’s where copywriting comes [...]
Posted in Lead Generation
By CathyG on March 4, 2009
Affiliate programs will become important to you as soon as you venture into online marketing. There’s no better way to generate leads, gain exposure and attract traffic. When you create your first information product to sell online, you will need to be ready with an affiliate program. You will need to understand how these programs [...]
Posted in Develop Your Skill
By CathyG on March 3, 2009
Online marketing business owners often wish they could get some feedback on their websites. It’s always a good idea to ask your own clients and customers. Of course, you can hire a copywriter for a diagnostic program. But first, here are 5 mistakes you can fix yourself. Mistake #1: The unwelcome “Welcome” message. You want [...]
Posted in Develop Your Skill
By CathyG on February 26, 2009
Copywriting is the key to converting website traffic. But when you’re a copywriter with a paying client, you have time pressure. That means when you need to complete your writing project, you can’t wait till the muse strikes or the mood lifts. You have to create on demand. Even if you’re not a professional copywriter, [...]
Posted in Develop Your Skill
By CathyG on February 25, 2009
Online marketing success depends on creating website copy that sounds authentic. Conversion rates increase because visitors will want to know you better. But business owners often don’t understand what “authentic copywriting” means. “I want clients to get a sense of who I am,” they say. “I want copy that sounds like me. So how can [...]
Posted in Develop Your Skill
