By DanekS on March 28, 2009
If you want free publicity, you’re going to have to deal with journalists. So you might as well learn how to communicate with them. Every profession has its jargon and journalism is no exception. If you learn some of the basic terms you will be able to communicate more efficiently and effectively with journalists. They [...]
Posted in Small Business
By DanekS on December 3, 2008
There is a lot of misunderstanding about the nature of publicity and how to go about getting it. Here are 7 myths that may keep you from getting the free publicity you deserve. Myth 1. Publicity and advertising are the same. Advertising is exposure that you pay for. You control the exact message and, if [...]
Posted in Develop Your Skill
By DanekS on October 21, 2008
In addition to the regular calendars that we all use, many media outlets, especially print ones, use two additional calendars. The first is a calendar of events. Usually, these run for a week at a time, sometimes just on weekends. If you have an event, send the calendar editor a short notice. As you write [...]
Posted in Develop Your Skill
By DanekS on October 21, 2008
Getting free publicity can be considered both an art and a science. It is an art because those who are most successful at it use their imaginations to create media interest. it is also a science in that there are certain specific steps that you can take that will dramatically increase your chances. Here are [...]
Posted in Develop Your Skill
