By Davidicus on March 24, 2009
Gloom and doom everywhere. Failures, bailouts, bankruptcies, foreclosures–the list goes on and on, numbing some, frightening others and leaving most looking for some ray of hope. Believe it or not, that glimmer is coming from the digital signage market. Display industry analyst DisplaySearch Jan. 22 released some data that should give everyone associated with digital [...]
Posted in Business
By Davidicus on March 20, 2009
In today’s economy, restaurants that can respond quickly and effectively to newly presented opportunities have the greatest chance of success. Consider the local deli, fast-food eatery or even the most upscale of restaurants. These businesses must promote their constantly changing menus with up-to-date entrees, appetizers, desserts and pricing. With food items and pricing possibly changing [...]
Posted in Business
By Davidicus on February 26, 2009
Hotels, individual retailers, malls and many other venues where digital signs are often found share a common characteristic: changing demographics and/or desires of customers throughout the day. Savvy marketers can take advantage of the ease with which digital signage messaging can be changed and scheduled to tailor messages to these different demographic groups that wander [...]
Posted in Develop Your Skill
By Davidicus on January 20, 2009
Many people and businesses are entering 2009 with a healthy dose of trepidation about what lies ahead –and with good reason. Billions upon billions have been pumped into the financial system to keep banks afloat. The nation’s auto industry is on its knees, pleading for government loans. New and existing home sales are tanking. Foreclosures [...]
Posted in Develop Your Skill
By Davidicus on January 10, 2009
It often seems that everywhere you turn the latest economic report shows weakening: higher home foreclosure rates, a teetering financial system, government bailouts, lower gross domestic product, the list goes on and on. However, a new report focused on digital signage shows robust growth in the number of displays sold in 2008 for use as [...]
Posted in Develop Your Skill
By Davidicus on January 10, 2009
Perhaps you’ve read a few interesting articles about digital signage and have the notion that getting your message out with this exciting technology is a great idea. Or, maybe you work for an organization where a key manager has done the same thing, except that manager is delegating the responsibility to you. If so, may [...]
Posted in Develop Your Skill
By Davidicus on December 4, 2008
The other day I walked into a large national retail store, which I am choosing not to identify, and there in all of its glory was the retailer’s implementation of a digital signage system. Unfortunately, the digital sign wasn’t doing much other than occupying precious wall space. I shook my head knowingly, did my business [...]
Posted in Develop Your Skill
By Davidicus on November 13, 2008
A report published in late August by media industry analysis Screen Digest forecasts digital out-of-home revenue will quadruple in Western Europe over the next five years and by 2012 will account for 10 percent of all out-of-home revenue. The report “Digital Signage in Europe: opportunities for digital out-of-home advertising,” points out that net revenue generated [...]
Posted in Develop Your Skill
By Davidicus on September 26, 2008
A couple of weeks ago the Pew Research Center for the People & the Press released the results of a major survey about how people in this country consume news. While the focus of the study was on the news media, I believe the research reveals some important demographic currents that digital signage marketers would [...]
Posted in Develop Your Skill
By Davidicus on September 11, 2008
If you’ve been reading my blog postings for some time now, you now how excited I am about the potential of hybrid, interactive digital signage. For those who haven’t ever before read my blog, let me summarize. Combining the ability of traditional digital signs to playback segment after segment of linear content (in other words, [...]
Posted in Develop Your Skill
