By GIFFORD on February 13, 2009
Forget business letters, formal complaints, and staff email etiquette. If there is one time where we have to thrust a sense of professionalism in to our writing, it is when we utilize a document referred to as a press release. Gone are the days of being able to call up a media representative, identify the [...]
Posted in Develop Your Skill
By GIFFORD on February 10, 2009
There is a great deal of confusion surrounding the MLM and network marketing industries – most commonly in the area of identifying the category in which a particular business fits in to. For example, if you are a network marketer, are you self employed – or an employee? Are you an entrepreneur, or simply a [...]
Posted in Develop Your Skill
By GIFFORD on February 10, 2009
Marketing and communicating MLM business ideas to the general public is one of the most difficult tasks in the business world. Whilst it is easy to assume that traditional advertising techniques can be applied to almost all situation, markets, and audiences, this is simply not the case. Additionally, in most instances, people relate differently to [...]
Posted in Develop Your Skill
By GIFFORD on January 26, 2009
The topic of business models is an area of research that has had the spotlight shone on it again and again. As business culture evolves worldwide, corporate leaders continue to impose their new and changing ideas on the ways in which products should be taken to market and ultimately sold. Contrary to this however, the [...]
Posted in Develop Your Skill
By GIFFORD on January 19, 2009
Been looking on the Internet for employment recently? Perhaps you spent a bit of time on job websites before starting your MLM business endeavours? No doubt you saw the dreaded, somewhat generic “Sales and Marketing” category staring you in the face. Indeed, it’s all very well to group these two terms together, but when it [...]
Posted in Develop Your Skill
By GIFFORD on January 19, 2009
Most of us will have heard of Multi Level Marketing at some point in time. If not, let me introduce you to it with a brief account of how it has developed throughout history, to become one of the foremost popular and successful business methods of the modern era. The roots of MLM are entrenched [...]
Posted in Develop Your Skill
By GIFFORD on January 16, 2009
Do you own a network marketing business, either in real physical life or via the Internet? If so, how do you go about converting those precious prospects in to profitable purchasers, whilst maintaining some degree of consistency? You see, most people in the MLM industry won’t even know what that question means. They will understand [...]
Posted in Develop Your Skill
By GIFFORD on January 16, 2009
Being a network marketer myself, I am completely aware of the promotional dilemma that almost everyone in the industry faces at some point. How do we effectively promote our business or product, in a way that generates the highest conversion rate possible? Should we use warm or cold marketing methods, or should we just forget [...]
Posted in Develop Your Skill
By GIFFORD on January 15, 2009
If you just clicked on the title of this article, you may have been expecting a long winded, drawn out analysis on the effectiveness of modern MLM marketing tools, and which are the best to use. Let me stop you right there, and inform you that in this article, we will be focusing on just [...]
Posted in Develop Your Skill
By GIFFORD on September 23, 2008
When you are looking to market your business, there is no stronger tool than the written word. Whether you are working on web copy, marketing materials, business cards, press releases or even a simple business card, mastery of the basic principles of writing is absolutely essential for the success of your business. The way your [...]
Posted in Develop Your Skill
