By Heartharmony on February 28, 2009
Have you heard of the quest for the Holy Grail? Not the Monty Python version or the Indiana Jones version, but the real Holy Grail?
According to legend, if a person finds the Holy Grail it will grant miraculous powers to the finder – in some version of the tales everlasting life. But searching for the [...]
Posted in Develop Your Skill
By Heartharmony on February 26, 2009
Great customers or raving fans who tell everybody about your product and how great you are, are worth their weight in gold. They can draw qualified traffic to your business like no other source of advertising and marketing – and you don’t have to pay for it other than through your fantastic service.
Generally these fabulous [...]
Posted in Develop Your Skill
By Heartharmony on February 20, 2009
Customers are the lifeblood of every small business. To grow a business you need to either increase the numbers of customers coming through your doors, or retain the ones you do have and encourage them to purchase more with you.
Increasing the numbers of customers requires significant time, money and effort. It has been a truism [...]
Posted in Develop Your Skill
By Heartharmony on February 12, 2009
Most businesses pursue customers in the same way that a lion hunts prey. They watch and when any likely prospect wanders past they leap on them. Sometimes they bring them down, but a lot of time the potential prey gets away.
In the past this was seen as the only way to get new [...]
Posted in Develop Your Skill
By Heartharmony on February 11, 2009
Many businesses are looking for ways to differentiate themselves from their competitors. If you look around there are hundreds of competitors to your business just in your local area. So why should people buy from you and not your competition?
You could choose to compete on price … but that is self-limiting as often you end [...]
Posted in Develop Your Skill
By Heartharmony on January 17, 2009
There are very few totally unique business types in this world (and if they start out unique they don’t stay that way for very long). That means there are thousands of businesses in the same industry as yours.
So what makes you different from them? Why should people buy from you and not them?
In the [...]
Posted in Develop Your Skill
By Heartharmony on January 16, 2009
Let me tell you about two different small businesses. Both have been in business similar amounts of time and yet they have followed two totally different paths.
One business feels integrated. It feels like a “big” business even though it is still only a fledgling. The other feels ad hoc. It feels as if the business [...]
Posted in Develop Your Skill
By Heartharmony on January 16, 2009
In most countries, summer is the time when many businesses slow down. People take holidays with their kids, and generally think of anything except business.
So what can you do with this gift of time? Here are my top 10 ways to get the maximum use out of your summer slow time.
Take a holiday and [...]
Posted in Develop Your Skill
By Heartharmony on January 16, 2009
According to MYOB’s recent survey of small businesses in Australia, only 41% of all small businesses have a website. The vast majority of the small businesses with a website wouldn’t know whether or not they have any keywords, let alone what they were if they did have them. And yet keywords are the most important [...]
Posted in Develop Your Skill
By Heartharmony on January 13, 2009
If you have a website or blog, or consult with clients then you need a personal profile. A personal profile tells people about who you are, your expertise and experience and helps to create a human face to your business. Depending on your industry it can also help clients choose between particular consultants for a [...]
Posted in Develop Your Skill
