By Heartharmony on January 13, 2009
If you have a website or blog, or consult with clients then you need a personal profile. A personal profile tells people about who you are, your expertise and experience and helps to create a human face to your business. Depending on your industry it can also help clients choose between particular consultants for a [...]
Posted in Develop Your Skill
By Heartharmony on December 4, 2008
Communicating on the net is just like other forms of communication. There are rules that govern polite behaviour. If you slip up and unwittingly breach one of the rules, you instantly brand yourself (and your business) as gauche, lacking business sense and generally not someone to do business with. Here are the top ten netiquette [...]
Posted in Develop Your Skill
By Heartharmony on December 4, 2008
Performance Management is simply the name we use for the process to help employees gain clarity about their role and their performance, so they can make any adjustments needed. It is jargon for guiding your employees to better performance. Your employees come to work with an intention to be successful and to make a difference. [...]
Posted in Develop Your Skill
By Heartharmony on December 3, 2008
In Australia many small businesses go through a very quiet period from about mid December until the end of January. It is when people go on holidays, focus on Christmas parties and generally do anything except think of work. Many small businesses close down after Christmas because they failed to adequately plan in terms of [...]
Posted in Develop Your Skill
By Heartharmony on December 3, 2008
Testimonials are a critical part of effective copy to help build credibility and to reduce objections to purchase. But many of my clients have been asking lately how do we go about getting terrific testimonials? Here are my top 5 pre-requisites before getting great testimonials. 1. Do great work. This should go without saying, but [...]
Posted in Develop Your Skill
By Heartharmony on December 3, 2008
When you think of branding most people think of logos, colours and designs. But the way you write and the words you use are as much a part of your brand as all of the other visual elements. Think about Virgin’s Brand – cheeky, taking a poke at the establishment and very fresh. When they [...]
Posted in Develop Your Skill
By Heartharmony on December 3, 2008
Repeat after me – People buy benefits! And yet most small businesses still write their copy as if all someone is interested in are the details about their product. When someone wakes up in the morning and they are feeling cold they think “I need to get warm “. They don’t wake up and think [...]
Posted in Develop Your Skill
By Heartharmony on December 3, 2008
One of the best ways to boost your credibility and expertise in the eyes of clients and potential clients is to share your knowledge with them. Of course you could do this one-on-one with each and every client, but if you do this it will be a very expensive exercise in terms of your time. [...]
Posted in Develop Your Skill
By Heartharmony on December 3, 2008
Many small business owners take part in trade-shows and networking events. But how should you prepare yourself to get the maximum return on your trade show investment? Here are our top 10 trade show tips 1. Know your details The first thing you need to know is the projected demographics of the trade show. How [...]
Posted in Develop Your Skill
By Heartharmony on December 3, 2008
Here are two different company’s responses to the current economic downturn. “The second the stock market crashed all my clients stopped. I haven’t had any new clients all this week. Business is a shocker. If it keeps up I don’t know what I will do. I will have to stop my marketing as I need [...]
Posted in Develop Your Skill
