By JACKIE on February 9, 2008
Many businesses, and families, are struggling within the framework of the present economy; however, some people are still finding new ways to “think outside the box.” The economy is like the speed limit on the highway; some people stay the course, while others pull into the high-speed lane and give it all they’ve got. Now [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
Remember when advertising was limited to expensive ads in print. I came from that field and clients paid thousands of dollars to claim their market share. Printers worked overtime to keep up with impossible deadlines and increasing demand. A few years ago, I was looking for a service in the Yellow Pages. My son found [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
Maybe you have just read something about how Blogs can help you establish a web presence, but you are not sure how to start. Here is a guide and a few tips to get you started and increase your Internet traffic. Blogs can help any business, but they require research, maintenance, and creative writing skills. [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
The following story is related to my particular business field, but you will see how it relates to all businesses. After location, marketing, and a business plan, our customer service is what keeps repeat business coming back for more. If you don’t value your repeat business, your competition will. If you have a strong customer [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
Imagine spending thousands of dollars on web design, bells, whistles, a flash intro, and an array of colors. Firstly, this is a big waste of time, money, and effort. Also, this is like building a gaudy and non-functional house without a foundation. Your web site is a key sales tool. Fortunately, web sites do not [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
What is the primary purpose of your website? What is more important – your design or your sales? Who should you listen to – the copywriter or the web designer? Hopefully, you are already clear on which is more important, but let’s look at a few points to get through this impasse. Your website is [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
The Internet may be one of the hardest forms of media to write lucrative and motivational sales copy. Attracting unique visitors, and keeping their interest to stay on your site, for more than ten seconds, is what I often refer to as the, “Fly Paper Theory.” Writing good, or excellent, sales copy for the Internet, [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
Let’s continue with the start-up, Scenario 1, which we were covering in Part 1 of this series. The web designer supplies no sales copy at all, so you have no content for your website or for the products that are at the wholesale warehouse. Also, you don’t need to submit your site every month – [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
What is the most effective form of advertising you can think of? If you said, “The Internet,” you are right – in terms of Return on Investment (ROI); but every effective form of advertising depends on good sales copy. In order to bring in unique visitors, your sales letter must be content rich. Once your [...]
Posted in Develop Your Skill
By JACKIE on February 9, 2008
Natural Search engine ranking presence, on multiple keywords, also requires significant knowledge of Search Engine Optimization (SEO). Although you are a Yogi, you should look at SEO as a hobby because good and reputable SEO experts cost big money. Therefore, stay away from SEO services that will “get you ranked with 12,000 search engines for [...]
Posted in Develop Your Skill
