By JonathanJay on April 9, 2009
When multigenerational communications consultant Cam Marston first warned HR people that the ‘generation gap’ threatened to become a chasm into which good but misguided intentions and company profits could tumble, they said the idea was ‘cute’ but took no action. Twelve years have passed since Cam Marston, a consultant who specialises in multigenerational communications and [...]
Posted in Marketing
By JonathanJay on April 7, 2009
To really profit from social networking sites, you must optimise your website not just for search engine rankings but for high visibility on social media sites too. Implement changes to optimise your website so that it: – Is more easily linked to – Is more highly visible in social media searches – Is more visible [...]
Posted in Marketing
By JonathanJay on April 2, 2009
Fred Gleeck is an expert in creating passive income streams for himself and others… he’s been creating, marketing and selling information products (books, e-books, seminars, audio and video programmes and bootcamps) for over 20 years. He explains how you can create your own passive income stream… easily. “Why should you create information products? Well, the [...]
Posted in Strategic Planning
By JonathanJay on April 2, 2009
When you send email messages, your ‘From’ address must clearly identify your organisation’s name. And your subject line must convey your core email message. “You only get one chance to make a positive first impression,” says Louis Chatoff, deliverability manager for the StreamSend email marketing service,. “Being tricky in order to get your message opened [...]
Posted in Strategic Planning
By JonathanJay on April 1, 2009
Ever wondered why some customers make a decision to buy almost before you begin your sales pitch while others pore over every word that was ever written about your product or service and then tell you they want time to think it over? Or why some customers need to consult everyone in their Rolodex before [...]
Posted in Marketing
By JonathanJay on March 28, 2009
To produce an RSS feed, all you need is the content or the article that you want to publicise and a validated RSS text file. Once your text file is registered at various aggregators (or ‘news readers’), any external site can then capture and display your RSS feed, automatically updating them whenever you update your [...]
Posted in Strategic Planning
By JonathanJay on March 28, 2009
The main purpose of email marketing is to reach your target audience as quickly and as directly as possible and to then to focus on maintaining and building your relationship with them. The reason why email marketing has grown at such a phenomenal rate is based on the fact that people in the virtual community [...]
Posted in Strategic Planning
By JonathanJay on March 27, 2009
Don’t be afraid to expand on the benefits of your product or service. People who are interested in buying are interested in details. It’s meaningful that you tell them in emotionally compelling detail how your offer will make their lives better. Getting the Benefits Right Based on your research, you know that your audience wants [...]
Posted in Strategic Planning
By JonathanJay on March 27, 2009
An unpleasant surprise can kill a sale. But a pleasant surprise in your direct response letter or ad can help close a sale. For example, adding an unexpected bonus immediately before your prospect takes the last action to complete a sale will eliminate any last minute hesitation. Be sure to include a bonus with your [...]
Posted in Strategic Planning
By JonathanJay on March 20, 2009
Generating online traffic (visitors) and in turn exposure for the products you’ve chosen to promote is a challenge. However, this guide will enable you to begin to generate targeted visitors and potential customers immediately. Use Forums and Message Boards An outstanding way to advertise your own website and your top affiliate/referral links is by participating [...]
Posted in Strategic Planning
