By JonathanJay on March 20, 2009
Legendary copywriter John Caples said the principal consideration in selecting the style of type for your headline is that it should be easy to read. “The easiest type for people to read is the type they read most often. Therefore, set your copy in the customary, everyday styles of type used in newspaper articles and [...]
Posted in Strategic Planning
By JonathanJay on March 19, 2009
Search engines like Google, Yahoo! and MSN perform four basic tasks. They use programmes called ‘bots’ or ‘spiders’ to ‘crawl’ the internet looking for pages. When they find and crawl the page, they can then store the details in the search engine’s database. This process is known as ‘indexing’. The search engines also process queries, [...]
Posted in Strategic Planning
By JonathanJay on March 19, 2009
Email marketing can be an extremely powerful sales tool – if you use it correctly. As hundreds of emails pour into consumers’ inboxes each week, it becomes ever more challenging to ensure your email is opened and read and acted upon. Study after study has shown that selling via email is a low-cost highly effective [...]
Posted in Strategic Planning
By JonathanJay on March 19, 2009
Many online businesses spend a lot of money attracting people to their websites but not enough converting those prospects into paying customers. They mistakenly assume that ‘window shopping’ prospects will be prepared to hand over truckloads of cash for high-priced products or services without any prior experience or knowledge of the product or service being [...]
Posted in Marketing
By JonathanJay on March 19, 2009
Your offer, even if you’ve already stated it clearly in your headline and elsewhere in your message, must be re-stated at the end of your message. Be clear and be specific so there is nothing left to the imagination of your audience. Essentially, your offer is “Pay X and this is exactly what you get.” [...]
Posted in Strategic Planning
By JonathanJay on March 19, 2009
Compared with advertising, getting media coverage with a press release has practically no impact on your bottom line. The only costs associated with press releases are printing and mailing. And if you’re using electronic distribution like email, you can take mailing costs out of the equation. Both PR Web and PR Newswire services help distribute [...]
Posted in Strategic Planning
By JonathanJay on March 18, 2009
You’ve read about it… you’ve heard about it… and now you want to get in on it. The blogosphere is waiting for you! BUT…if you want to consider blogging as a means to build a customer base, make sure you understand what you are getting yourself into. Bloggers have something to say and this is [...]
Posted in Strategic Planning
By JonathanJay on March 17, 2009
Any business can pay for advertising to get their message out and many do, spending tens of thousands of pounds to reach consumers. A smart business with a marketing savvy leader, however, can achieve the same goal for free if they know how. Strategy #1 Email Magazines or Ezines An ezine is a magazine sent [...]
Posted in Marketing
By JonathanJay on March 17, 2009
Headlines – The Ad for Your Ad – The headline of your advertisement (whether it’s a direct mail piece, newspaper, magazine, webpage, radio spot, or television ad) is the phrase or group of words that catches the reader’s or listener’s attention. If your headline doesn’t catch the reader’s attention, it has failed… and so have [...]
Posted in Marketing
By JonathanJay on March 16, 2009
Use your allotted space effectively. For small space ads, devote a large percentage to creating a dominant headline. Make your attention-getting headline a large part of your display ad or marketing document. You want to make it obvious and impossible to disregard. Place your headline inside a call-out, caption, or balloon attached to a graphic, [...]
Posted in Marketing
