By Lanard on January 5, 2009
Stuck and don’t know how to get your first listing? Want more referrals? Need to make more sales next month? If so mailing Real Estate Letters might be just what you need. If you want to make a change for the better consider this – mailing letters is one of the easiest ways to increase [...]
Posted in Develop Your Skill
By Lanard on October 13, 2008
The real estate industry is in the worst shape that it’s ever been – at least in my lifetime. More than a million homes are in foreclosure and things look like they’ll get worse before they get better. An upside to this is that leads are plentiful; people need to sell while others want to [...]
Posted in Develop Your Skill
By Lanard on September 21, 2008
Here’s a tongue in cheek take on writing an effective real estate letter. Actually, it’s truer for me than I care to admit. If followed to a tee you’ll become as good at writing letters as the that guy willing to sell you a bundle of prewritten letters with promises that they’ll save you time. [...]
Posted in Develop Your Skill
By Lanard on September 10, 2008
Lead generating real estate letters can be an unpaid, tireless salesman of your listings and services – 24/7. Good ones can result in more listings and sales, while ineffective ones will be a waste of both your time and money, neither of which you can afford. So how do you go about writing real estate [...]
Posted in Develop Your Skill
By Lanard on September 7, 2008
Real estate letters are effective lead generators, whether you’re farming expired listings, fsbos, renters, step up home buyers, etc. By using them you can establish a consistent low stress routine that can groundswell into an effective lead generating process. It’s something that most agents know is a good thing to do, but few do it; [...]
Posted in Develop Your Skill
By Lanard on August 21, 2008
Expired Real Estate Listings have been the near exclusive domain of real estate agents for as long as I can remember. Top producing agents know that expireds don’t require a lot of effort to get, yet yield a high return on their time and money invested in marketing them. And all you have to do [...]
Posted in Develop Your Skill
By Lanard on August 15, 2008
Need More Real Estate Leads? Don’t have a lot of money to spend on getting them? Then join the club. But believe it or not there are ways to generate low cost leads and have fun giving back to your local community at the same time. Still, I’m one of the first ones to admit [...]
Posted in Develop Your Skill
By Lanard on August 13, 2008
It seems like I’ve written at least a couple of hundred real estate letters over the last year. So, it may surprise you when I say “I hate writing letters.” Writing for me is a stomach knotting, finger tightening, forehead creasing, gut wrenching experience. I guess that’s why I avoid writing them as often as [...]
Posted in Develop Your Skill
By Lanard on January 30, 2008
In the real estate business having the proper training to generate real estate sales leads is of the utmost importance. Competition is stiff, both online and offline. That is why it is important to start the business already armed to excel, or be prepared to acquire the techniques, resources and people skills to ensure your [...]
Posted in Develop Your Skill
By Lanard on January 29, 2008
If you are in the real estate business a great way to generate prospects and good, low cost leads is to create compelling real estate website content. A website’s success depends on its content and the way people respond to it. If you want to create more leads it is important that you have effective, [...]
Posted in Develop Your Skill
