By SpreadTheNewsPR on September 30, 2008
As the year starts to wind down, many businesses and entrepreneurs are making plans and budgets for the year ahead. Those plans could include anything from setting up goals for new products to preparing marketing, sales and PR/publicity campaigns. When it comes to your publicity plan, WHEN you launch your campaign can be just as [...]
Posted in Develop Your Skill
By SpreadTheNewsPR on May 18, 2008
To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter –publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows that there is a strong difference between product and business publicity and their respective effects on your bottom line. Sure, [...]
Posted in Develop Your Skill
By SpreadTheNewsPR on May 16, 2008
The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new product,” he breathed. “Congratulations,” I replied, “but before we implement an ad campaign, I want to make sure you have [...]
Posted in Develop Your Skill
By SpreadTheNewsPR on February 9, 2008
It’s a phrase I hear over and over again from many entrepreneurs, small businesses owners and inventors: “I’d love to hire someone to launch our publicity campaign professionally, but we can’t afford it, so I’m just going to have to do it on my own.” Over the past several months, I have been conducting an [...]
Posted in Develop Your Skill
