By boostyourbottomline on March 23, 2009
Slumps happen. And although there can by any number of reasons a small business owner falls into a slump, including today’s tough economy, the important part is finding a way out. Here are eight highly-effective strategies to focus your efforts and get back on track. 1. Innovate In tough economic times we all deal with [...]
Posted in Growth Topics
By boostyourbottomline on March 6, 2009
The question used to be: Do you have a website? With most small business owners realizing a website is an absolute given in the marketing mix, the question becomes: How do you market your website? We wish we could tell you: “Build it and they will come.” But it’s not that simple. If people don’t [...]
Posted in E-Commerce
By boostyourbottomline on February 3, 2009
In today’s tough economy, most prospects are thinking twice before buying. That means everyone in your business needs to go above and beyond to win them over as a loyal customer. Here are five ways to build credibility with prospects and establish relationships that lead to more sales: 1. Listen first, sell second Good business [...]
Posted in Develop Your Skill
By boostyourbottomline on January 10, 2009
Have you added social networking to your marketing tactics? From launching a business to connecting with media, prospects or potential collaborators, social media can help you get the job done. This is a perfect example of how true blue Guerrilla Marketers can represent their business while on a shoe-string budget. Where to start? 1. Write [...]
Posted in Develop Your Skill
By boostyourbottomline on December 5, 2008
Tis the season for parties, gift giving AND networking. While many small business owners think December is a time to put marketing on the back burner, we think otherwise. The holiday gatherings can be a good time for small business owners to market. Why? A key Guerrilla Marketing tactic is networking, and networking is a [...]
Posted in Develop Your Skill
By boostyourbottomline on November 16, 2008
Bus sides. Shopping bags. Keychains. Radio shows. Cold calls. The list is endless that represents all that can be done to promote a business. Here’s another list: frowning; looking disheveled; ill-preparedness; saying “no” to Girl Scouts. These can DEMOTE a business. Father of Guerrilla Marketing, Jay Conrad Levinson, describes this best: “Marketing is everything you [...]
Posted in Develop Your Skill
By boostyourbottomline on September 13, 2008
As the price of gas for unleaded regular fuel continues to soar, small businesses are changing the way they do business. Many are evaluating costs and incorporating simple, yet highly effective changes to keep marketing budgets and profits afloat. This is a powerful example of guerrilla marketing in tough times! Jay Conrad Levinson, the Father [...]
Posted in Develop Your Skill
By boostyourbottomline on July 3, 2008
Now’s your chance. While the public relations professionals are off enjoying their hard-earned vacations during the next month or two, media are left scrambling for much needed copy and story ideas. Give them what they’re looking for! In July and August reporters are more accessible and open to lighter business stories, trend pieces, technology news, [...]
Posted in Develop Your Skill
By boostyourbottomline on June 20, 2008
What’s the first thing that pops into your mind with the mention of the word marketing? Do you get excited about all of the possibilities…or do you freeze at the thought of developing strategies and tactics? 90 percent of small business owners do not have a marketing plan, yet most know that it takes seven [...]
Posted in Develop Your Skill
By boostyourbottomline on March 2, 2008
It’s coming — the 35th anniversary of the Ski Foundation. And just like many small business owners, organizers of the 3-day event with cross-country ski races for all ages and fitness levels are counting on mass publicity to capture a cascade of last-minute registrations. They have a great hook — 35 years of inspiring skiers [...]
Posted in Develop Your Skill
