By cmccormick on February 6, 2009
Marketing to high achievers and the affluent is easy when you understand their psychology. When I left working with Tony Robbins and decided to start my coaching and training business, I selected my ideal target market as “high achievers.” I was comfortable in this circle of influential and high achievers. I understood their buying decision-making [...]
Posted in Develop Your Skill
By cmccormick on May 26, 2008
I realize you are the type of person who remains optimistic in your business regardless what the media is saying about the economy. However, let’s get very real for a few minutes. How many of you find yourselves feeling a bit nervous right now around how much cash flow will be coming into your business [...]
Posted in Develop Your Skill
By cmccormick on February 28, 2008
We all know the definition of insanity–doing the same thing over and over, expecting different results. Are you wondering how to get different results in your business, while continuing to do what you’ve always done? If so, we need to talk. You see, for results to change, the steps leading to them must change. We [...]
Posted in Develop Your Skill
By cmccormick on February 28, 2008
In our business if we are not continually growing and learning – we’re slowly dying. Unless we grow, learn, change and act, the world will pass us by. The same is true when it comes to marketing our business. Since marketing is the life-force of our business, we must be consistent and continuous with marketing. [...]
Posted in Develop Your Skill
By cmccormick on February 28, 2008
Then you must get their attention and arouse their emotions! As I’ve said many times: “Marketing costs the same whether it works or not.” So the question becomes, how do you get your marketing to work effectively? Here’s a proven, 5-step formula to marketing success: 1. Grab their attention! 2. Arouse their interest and emotions. [...]
Posted in Develop Your Skill
By cmccormick on February 28, 2008
Suppose you own a bakery. Every day you hit the floor running at 4 am to bake pastries, desserts and cookies. Your pastries and desserts are the best tasting in town. Each customer walks in, buys one or two of your delectable goodies, raves how good they taste and drops down a $5 bill. It [...]
Posted in Develop Your Skill
By cmccormick on February 28, 2008
I just returned from LA and speaking at Mark Victor Hansen’s Mega Speaking Event. It was a weekend packed full of bright speakers influencing a crowd of 400 some experts who want to learn how to get their information out in the world. I always enjoy listening to these speakers delivering their message on stage [...]
Posted in Develop Your Skill
By cmccormick on February 28, 2008
In your role as a businessperson providing products and services, there are only 3 reasons for anyone to do business with you: 1. To identify if your product or service meets their needs (then they will buy from you). 2. To benefit from your products and services (then they will return again). 3. To feel [...]
Posted in Develop Your Skill
By cmccormick on February 27, 2008
When talking to prospects or new clients, I always ask the question, “Can you give me the three minute version of your business?” That question can get someone talking for hours–literally–about their business, expertise and products. No doubt your business is very exciting to you, or you wouldn’t be doing it. However, when I pose [...]
Posted in Develop Your Skill
By cmccormick on February 26, 2008
I recently posed the following question to attendees at my Business Bootcamp–”What is the real purpose of marketing?” (Yes, it sounds so basic, yet everyone initially answers it incorrectly. Everyone!) Everyone is so eager to rush into marketing, but unless we really understand what our purpose in marketing truly is–we stand the risk of our [...]
Posted in Develop Your Skill
