By eSources on April 4, 2009
If you’re starting a business, you’re going to need a sound plan that outlines each aspect of your enterprise. First, you must consider who is going to create your plan. You have two basic options, you can hire an expert to write it or you can develop your own.
If you decide to write the plan [...]
Posted in Strategic Planning
By eSources on April 4, 2009
The way you set up your site makes a very big difference. Done correctly, you can attract web spiders to index most or all of your pages. Done poorly and you can lose out on a lot of potential traffic.
The spider process and site architecture
Search engines index pages depending on how a site is built [...]
Posted in Strategic Planning
By eSources on March 27, 2009
In this article, we’ll consider a basic outline for your business plan document.
The most important aspect of any business plan is that it’s written clearly and is well organised. Questions related to your business plan should be based on interest in the project and not confusion over the document. Before presenting your plan to a [...]
Posted in Strategic Planning
By eSources on March 25, 2009
It’s best to think about your domain name before you get started but, even if you have already established a domain name, it’s possible to either change it or establish a second, more effective name that links to your primary site.
Domain name 101
A domain name is the address that is used to access your website. [...]
Posted in Branding
By eSources on March 18, 2009
Your homepage is the most critical online presence that you own. If you create the right first impression, users will continue to click through your site and you’ll have the opportunity to entice them to buy. Mess up the homepage and selling online will be an uphill battle.
First things first
Your homepage needs to:
[...]
Posted in Sales
By eSources on March 6, 2009
Quantitative market research involves some type of data gathering or the development of some method of measuring and analysing marketing information. One of the best starting places for quantitative market research is the collection of demographic data.
People sometimes get very nervous about the idea of doing market research. While it is true that market research [...]
Posted in Market Research
By eSources on March 5, 2009
It’s a fundamental rule of marketing, you need to find a market need then promote your product to the target audience. Listening to market trends is one method to identify highly profitable markets.
You may be familiar with the fact that product sourcing is essentially split into four main categories:
1. Sourcing products that [...]
Posted in Develop Your Skill
By eSources on February 26, 2009
Retailers find product from a variety of sources. The sources that you use depend on the nature of your business and product, your capacity for inventory and so on.
* Drop Shipping
* Local Sourcing
* Low Volume: Wholesalers
* Mid Volume: Importers [...]
Posted in Develop Your Skill
By eSources on February 25, 2009
Before you can conduct market research, you need to understand how to position and promote your product.
Everyone can and should do market research
Some business owners start to hyperventilate when they hear the words ‘market research’. They think things like:
‘I don’t have a master’s degree in marketing; I have no idea how to do research!’
Or
‘I can’t [...]
Posted in Develop Your Skill
By eSources on February 23, 2009
Does the word marketing make you just a little nervous? Are you concerned that you may not know enough about this skill set that can make or break your business?
Let’s start with the basics: figuring out what a market is and why you need one.
Markets
Technically, a market is a place where goods and services are [...]
Posted in Develop Your Skill
