By jackdeal on October 23, 2008
In down times many companies are looking for new income streams and new profit potential to replace declining and lost revenues. For some, diversifying is a simply a bad idea and not in their Vision Plan. But for others diversification may actually make all the difference. For many business owners diversification allows their company to [...]
Posted in Develop Your Skill
By jackdeal on September 25, 2008
The race is on. Brick and mortar companies are rapidly shifting to multi-channel markets primarily through e-commerce sites targeting customers locally, regionally and nationally. E-commerce is not eliminating brick and mortar stores but opening up new venues or other ways to sell products and services. In the process these companies are eliminating ineffective traditional marketing [...]
Posted in Develop Your Skill
By jackdeal on September 24, 2008
The biggest problem with defining oneself by one’s possessions is unfortunately one’s possessions. This follows directly behind the old proverb ‘be careful what you wish for because you just might get it.’ And later wish you hadn’t. This week we learned the median price of a house in Southern California dropped from $500,000 to $325,000 [...]
Posted in Develop Your Skill
By jackdeal on August 12, 2008
The total cost of renting a small office or small store is going up. Taxes are up. Triple Net, maintenance, parking fees and other fees associated with commercial rentals are up. Commuting costs to and from work are up. Gas is up. Some customers in some markets may have to choose between going to Your [...]
Posted in Develop Your Skill
By jackdeal on August 10, 2008
Wandering into the San Jose, California Chamber of Commerce one wonders what sorts of local businesses are members. After all, San Jose is Silicon Valley Central and the home to many of the world’s best known companies. As one glances at the list of members what is conspicuous is the absence of the heavy hitters. [...]
Posted in Develop Your Skill
By jackdeal on July 24, 2008
Who needs self promotional products? Anyone that is selling or promoting anything. What most self-promoters need is a way to keep their name and contact info in front of their prospects or “suspects”; in short they need a message that keeps on messaging. We all have received promotions in the mail, by visiting salesfolk or [...]
Posted in Develop Your Skill
By jackdeal on May 30, 2008
If you are in business or are a professional, you probably have a website or are thinking about creating one. A website can be a powerful marketing tool if used correctly. Your first consideration is to have your website fit in and be a part of you marketing strategy. You and your company have a [...]
Posted in Develop Your Skill
By jackdeal on May 19, 2008
A promotional interview is a written interview conducted over a short period of time. The clear advantage of this type of interview is questions can be customized and careful reflection and consideration given prior to answering each question. This means the interviewee is not under immediate pressure and has time to carefully think through her [...]
Posted in Develop Your Skill
By jackdeal on April 10, 2008
“Locally the median price has dropped about $100,000 in 2007 and is expected to drop another $100,000 in 2008,” said the central coast California realtor, “but we are in better shape than many areas.” Not too many years back realtors were knocking on doors trying to find listings because property values were shooting up. It [...]
Posted in Develop Your Skill
By jackdeal on April 4, 2008
Julie and Michael owned their music business for over 25 years. Like all businesses they have had their ups and downs but in general business was pretty good. They had no formal exit strategy but eventually planned to sell their business and retire. Over the years their business had grown slowly but surely; an incremental [...]
Posted in Develop Your Skill
