By karenscharf on April 2, 2009
I usually try to convince all of my colleagues that they need to start marketing by distributing articles to various relevant sources. Article marketing is a great way to position yourself as the expert in your field, and there are several great web resources that make the process extremely easy.
Despite the general ease of article [...]
Posted in Advertising
By karenscharf on March 28, 2009
There comes a time in every entrepreneur’s life when they realize they just can’t do it alone. They realize they’re maxed out – either on time or ability – and there’s no way their business will grow until they start delegating some tasks.
If that sounds like you, then keep reading. And if that doesn’t [...]
Posted in Human Resources
By karenscharf on March 11, 2009
I really enjoy cooking and baking – so if you have any good and unique recipes, do send them my way. But I don’t want to talk to you about cooking today; rather, I want to talk to you about a marketing lesson I was reminded of when I went to prepare dinner the other [...]
Posted in Branding
By karenscharf on March 5, 2009
I’m sure you’ve seen it before – an email newsletter or other email marketing piece that is sent from “Do-Not-Reply@DomainName.com” Well, just because it might be common practice, that doesn’t make it right.
Generally, when marketers use the “Do-Not-Reply@DomainName.com” email address in their from field, they are specifying an email address that does not exist. The [...]
Posted in Develop Your Skill
By karenscharf on November 1, 2008
I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a daily basis.
You can create this tool on your own, it’s super easy to use, and I guarantee it will help you grow your business exponentially.
The tool [...]
Posted in Develop Your Skill
By karenscharf on November 1, 2008
My sister-in-law recently shared a little tip with me, and even though the tip was related to housekeeping, I thought it was a great concept to apply to any business.
Here’s what she said: she always ends her day by making sure her kitchen sink is cleaned. No leftover dinner dishes. No stray items. Stainless steel [...]
Posted in Develop Your Skill
By karenscharf on October 29, 2008
My friend Sam is designing a new web site, and in reviewing available content I noticed there were no testimonials.
Sam told me he never bothered collecting testimonials since he always thought they were “stupid”. He claimed that reading testimonials never inspired him to make a purchase since they always sounded like they were made [...]
Posted in Develop Your Skill
By karenscharf on October 23, 2008
Many retailers are worried about the dire state of the economy and are forecasting meager holiday sales. But don’t let their doom and gloom attitudes get you down. You’ve got email marketing on your side!
Here’s a great plan of attack for using email marketing to supplement your sales during the holiday – and beyond.
Focus on [...]
Posted in Develop Your Skill
By karenscharf on October 14, 2008
Google’s recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you’ve never created a PPC ad before, the task can seem a little intimidating.
The first thing to remember is that the one and only goal of your PPC ad is to get the ad clicked. [...]
Posted in Develop Your Skill
By karenscharf on October 10, 2008
In order to analyze the content on your web site and figure out which pages to display (and in which order) for certain search terms, the search engines (SEs) use a program called a web crawler. You might have also heard these referred to as spiders or web-bots.
Every SE has its own web crawler [...]
Posted in Develop Your Skill
