By kokuj1n on April 2, 2009
Creating Controversy has to be one of the BEST ways to generate sales. Controversy creates two types of interest as well as generating a lot of . Negative and positive. And both forms of interest work together to make you profits. How exactly? Well, let’s do a quick example. Person N and Person P. Person [...]
Posted in Communication
By kokuj1n on April 2, 2009
THE “SHOCK” TACTIC : I’m sure you’ve heard the term “shock value” before. Well that’s what this tactic is all about. Shocking your readers or customers. Some folks will use foul language to shock their readers. Some will use incredible stories. And still others will tell them how they have made huge mistakes. How many [...]
Posted in Communication
By kokuj1n on March 6, 2009
A good business brand is one that can withstand an ailing economy. In today’s times wherein majority of the world is suffering from financial crisis, small- to big-time businesses are feeling the impact of this downturn. This is when your branding campaign will be put to the test. Indeed, when businesses are competing for what [...]
Posted in Business
By kokuj1n on March 6, 2009
An effective branding system starts with a great name. Unless you can put a name to your company that will distinguish it, you cannot proceed with creating a brand. It is similar to a newborn child, who must first be named before he or she can create their unique identity. Only then can you proceed [...]
Posted in Business
By kokuj1n on March 6, 2009
Image is a vital factor in any business branding effort. Color is part of the process of building an image. If you might notice, several top businesses are recognized by their distinct colors. Therefore, you need to realize the potential impact that carefully choosing the color to use as part of your brand strategy will [...]
Posted in Business
By kokuj1n on March 5, 2009
Creating a business brand is one thing, but creating a strong business brand is another. Therefore, every starting businessman needs to be aware of the fundamentals involved in creating a business brand that would enable your product to excel in the market. However, you must not be scared by this process; instead, try to enjoy [...]
Posted in Develop Your Skill
By kokuj1n on March 5, 2009
Branding is an aspect of every business that consist of visual elements and are used for the company’s marketing purposes. Therefore, most business owners would hire a professional logo designer to execute the concepts laid out by the company, which they believe will help communicate the company’s business into the market. This logo will then [...]
Posted in Develop Your Skill
By kokuj1n on March 4, 2009
Over the years, brand valuation has been recognized as an important factor to be used in the analysis of marketing and finance efforts involved in the company. It falls under the intangible business assets category and is being closely looked into for ways to expand market share. Hence, many are undertaking new approaches that will [...]
Posted in Develop Your Skill
By kokuj1n on March 4, 2009
Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of [...]
Posted in Develop Your Skill
By kokuj1n on March 4, 2009
Any form of business branding plan must involve the creation of a slogan. It is one of the basic elements necessary in building an effective brand campaign. A slogan typically consists of a short sentence or a phrase that serve to reinforce the business name or logo. In fact, many big time businesses have created [...]
Posted in Develop Your Skill
