By marshafriedman123 on February 18, 2009
“It’s amazing that the amount of news that happens in the world every day always just exactly fits the newspaper.” – Jerry Seinfeld In the PR business, one thing to always remember is that the task of executing good campaigns for our clients is nearly as challenging as the task of a newspaper or magazine [...]
Posted in Develop Your Skill
By marshafriedman123 on December 27, 2008
If you are struggling to decide what media to choose for your company’s marketing campaign – you are not alone. In fact, most people have similar issues navigating the myriad of media opportunities available. Further complicating matters are the dire consequences your budget and campaign momentum will face if you choose the wrong media for [...]
Posted in Develop Your Skill
By marshafriedman123 on December 27, 2008
In my 20 years in the public relations business, if I had a nickel for every time a client asked me to get them on Oprah it is safe to say that I would be a very wealthy woman at this point in my career! Oprah is indeed the gold standard, and her show carries [...]
Posted in Develop Your Skill
By marshafriedman123 on December 1, 2008
Companies wanting to make the most of their PR budgets these days are discovering one of the industry’s best kept secrets that is effective, mitigates risk and beats the traditional retainer-based agency in every way. It’s called Pay-For-Performance PR. There are only a handful of agencies that operate on this fee basis amongst the tens [...]
Posted in Develop Your Skill
By marshafriedman123 on November 27, 2008
When I asked one of my clients which medium was most beneficial for him and why, he said, “I found that you get almost instant results with TV. Viewers believe what you have to say and as a result you get to reach tons of people in a “real” way. And the results are tremendous. [...]
Posted in Develop Your Skill
By marshafriedman123 on November 26, 2008
I was fortunate enough to sit down with Michael and interview him about talk radio. I wanted to learn more about his views and experience to share with my clients and with those of you who are considering this medium as a marketing strategy for your business. I had an enjoyable time listening and learning [...]
Posted in Develop Your Skill
By marshafriedman123 on November 22, 2008
In working with clients for nearly 20 years (from almost every industry possible) I can tell you that TV is an especially powerful medium when it serves as a marketing vehicle for your products or services. Why? Because of the power of the visual! TV viewers not only hear you; they see you; they see [...]
Posted in Develop Your Skill
By marshafriedman123 on November 22, 2008
“If I was down to my last dollar, I’d spend it on public relations.” – Bill Gates As unlikely as it is that Bill Gates would ever be down to his last million dollars, let alone a single George Washington, the fact remains that it’s a powerful endorsement of the power of PR. Still, when [...]
Posted in Develop Your Skill
By marshafriedman123 on November 22, 2008
So why do it? There are obvious benefits to doing book-signings, such as meeting prospective book-buyers in person; the market research that can only come from talking directly to your audience; the local exposure you’ll experience and the overall promotion that’s part of this entire activity, but there are hidden benefits in doing book signings [...]
Posted in Develop Your Skill
By marshafriedman123 on August 11, 2008
American companies are tightening their advertising budgets and finding new ways to entice customers amid nationwide economic woes. MarketingSherpa’s 2008 “Marketing During an Economic Downturn” survey reports 60-percent of large companies are significantly shrinking traditional type marketing budgets this year. “What happens is that the current economic crisis puts pressure on advertisers to save money [...]
Posted in Develop Your Skill
