By promodiva on March 19, 2009
There is no such thing as a free lunch, but there is such a thing as free promotion. And believe me, in these trying economic times, free is a word that everyone should be paying attention to.
Ask Yourself This Question — What Makes You Unique?
Your mother always told you there was nobody in the world [...]
Posted in Tools and Resources
By promodiva on June 27, 2008
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Newspapers, magazines, radio and television news programs are filled with stories about businesses and organizations every day. What you may not realize is that those stories are often [...]
Posted in Develop Your Skill
By promodiva on June 25, 2008
Let’s start with the basics…what the heck is a brand, anyway? A brand is the enduring emotional association one has with a particular company or product – in other words, its lasting impression.
Aside from the obvious competition in the marketplace, as marketers, we have to contend with consumers who TiVo through commercials, listen to advertisement-free [...]
Posted in Develop Your Skill
By promodiva on June 22, 2008
Microscopic dust or multi-million dollar niche? Do you promote with a squeak or a roar? Learning to make the right decisions can do a whole lot more than help you survive – make the right choices, and you may just find yourself being crowned King of the Jungle.
It truly is a jungle out there – [...]
Posted in Develop Your Skill
By promodiva on June 22, 2008
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product – but, if you don’t know who needs your product and why they need it – you’ll be about as effective as a death row pardon [...]
Posted in Develop Your Skill
By promodiva on June 22, 2008
This week I received a press release to inform me that the company sending the release had changed email service providers. Are you kidding me? Is this really news?
Did you hear that? It was the sound of that release hitting my circular file. No doubt it will suffer a similar fate at many, if not [...]
Posted in Develop Your Skill
By promodiva on June 22, 2008
You can’t put a price tag on a good reputation. At the risk of sounding like a MasterCard(R) commercial, It’s priceless.
Folks, we’re living in the Recommendation Age. Social networking and community-driven content sites are launching and growing at an incredible rate. With only a few clicks of your mouse, you can get restaurant, movie and [...]
Posted in Develop Your Skill
By promodiva on June 22, 2008
My very first job was working for the department store chain J.C. Penney(R). I worked for them for several years, during the summers, and on my breaks from college. While most of my classmates were flipping burgers or slaving over deep fryers, I was honing my early sales skills, and thoroughly enjoying a shopping mall [...]
Posted in Develop Your Skill
By promodiva on June 22, 2008
My first childhood crush was on the cartoon Speed Racer.
When that theme song would start to play, time stood still. After each episode aired, I would sit for hours in my bedroom, perched on top of my toy box (my own little Mach 5), and reenact the episode, with me playing the role of Trixie. [...]
Posted in Develop Your Skill
By promodiva on June 22, 2008
Spring has finally sprung here in Northeastern Indiana. The sun is shining, a warm breeze is blowing, and my backyard has been overtaken by…dandelions. I would swear that they appeared overnight. I got up one morning to take my dogs out, and there they were.
So there I am, gazing out upon this sea of golden [...]
Posted in Develop Your Skill
