promodiva

Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product – but, if you don’t know who needs your product and why they need it – you’ll be about as effective as a death row pardon [...]

As much as it pains me to admit this, I may have learned something from the Terminator. Well, to be clear . . . it was actually from the new Fox(R) spinoff series, “The Sarah Connor Chronicles.” I have never been much of a fan of this series of movies, but after viewing them again [...]

As consumers, we’re bombarded with ad imagery on a daily basis. And while one might think that would automatically make us all experts on what makes for a great ad — that simply isn’t the case. Large ad agencies employ huge teams and countless millions each year conducting market research on what gives John Q. [...]