By ridgeconsult on October 23, 2008
The objective of this article is to examine the following two challenges, and propose solutions based on the Authors experience of more than 10 years marketing and selling software in Europe: – Identifying sales opportunities for enterprise software at mid and large companies – How a multi-cultural Europe presents it s own unique challenges to [...]
Posted in Develop Your Skill
By ridgeconsult on October 21, 2008
While the recent half of one percent cut in mortgage interest rates was very welcome, the likely increase in personal income taxes along with predicted increases in a range of other taxes is likely to offset any benefit in reduced interest rates. Both the residential and commercial property markets continue to fall dramatically, and there [...]
Posted in Develop Your Skill
By ridgeconsult on October 18, 2008
Many technology companies are nowadays using technology market research to help them identify and leverage new sales opportunities. The following samples of sales opportunities driven by technology market research illustrate just how effective this method of market research can be. Sample 1: Country UK Company On File Industry Warehousing Turnover Employees 350 Number Sites 1 [...]
Posted in Develop Your Skill
By ridgeconsult on October 17, 2008
Leads in the technology sector are not discovered simply by a reference or a cold-call. Leads are nurtured from simple possible interest in services right until the final purchase decision. In traditional lead generation, the target could be anyone from a low level employee to a CEO, and you can span the entire range of [...]
Posted in Develop Your Skill
By ridgeconsult on October 17, 2008
While the threshold on income tax relief for pensions has been reduced to euro 150,000, there will be many in Ireland letting a huge sigh of relief over the fact that the entire scheme was not reduced to the standard rate of tax. From next year, the earnings limit on which full tax relief will [...]
Posted in Develop Your Skill
