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You Can Make Money in a Recession

Of course you can make money in a recession. That’s not really a question. You’ll most assuredly make SOME money. The real question is: Will it be enough? You’ll be happy with the answer to that question with the right approach and a solid strategy. A Healthy Approach to Earning If you are like most [...]

How to Sell NOW to the Procrastinator

Why do we always want the very thing we can’t have? Perhaps you’ve gone to the airport to discover your gate is the very last one at the far end of the terminal. After schlepping your bags to your gate and taking a seat, you realize you passed the last restroom two blocks back. Suddenly [...]

What We Miss from Our Leaders

What do we really know about our leaders? We yearn to know enough to be confident in following them and, ideally, to emulate them. Perhaps you can name the leaders in the forefront of your industry or profession. Maybe you believe you could be more successful if you could be more like them, so you [...]

The Cause of Death by Selling

It has almost become a movie cliche. The bad guys capture our hero, and they want information. Our hero (think “Indiana Jones”) knows that if he gives them the information they demand, they’ll kill him. Instead, he concocts a plan to lead his captors along a roundabout route to what they want. Along the way, [...]

The Enemy of Marketing is Here

Do you leave customers breathless and begging for an encore, or fuming and screaming, “No more!”? How do you know… for sure? I had almost finished a glorious shopping experience at one of my favorite stores. The shelves were stocked with plenty of options, and the helpful salespeople gave me good guidance. I made it [...]

Trade Away This Bad Negotiating Technique

As I look around my basement, I realize that maybe I’m hanging on to too much stuff. When I trade for goods and services (some call that “negotiating”), I realize I’m also pretty good at hanging on to my profit when I’m the seller, and my money when I’m the buyer. How good are you [...]

Personal Leadership Makes Trust Possible

The probability that he will go to jail for what he did is almost zero. His lack of personal leadership resulted in thousands of people feeling violated, cheated and betrayed. If his patrons trusted him before, his impersonal approach to leadership shredded that trust in a matter of milliseconds. We won’t give our support to [...]

The “Thanks for Your Time” Crime

It happened again, but I’m not surprised. As the insurance salesman was wrapping up our meeting, he shook my hand and said, “Thanks for your time.” I thought to myself, “What a crime.” He was being polite, and I welcome that. He genuinely appreciated the time I devoted to our interaction. His thank-you was acknowledging [...]

What Sales People Need in a Down Economy

It takes something special to sell in a down economy. Unless sales people are properly equipped, it’s easy for them to get discouraged and give up, perhaps before they even get started. When salespeople stop selling, falling revenues eventually cause pain for all employees and can threaten the very existence of the business. That’s why [...]

This Country Walks With Crutches

After taking my order, the young man behind the register announced, “That’ll be $6.96.” I handed him seven dollars and a penny. The puzzled look on his face made it clear he had no idea what to do with that penny. After what seemed like a long time, I explained, “I’d like a nickel back.” [...]