By stevewyrostek on April 8, 2009
As a small business owner, article marketing may be a good approach to establishing yourself as an expert and spreading the word about your business.
Whether you write the articles yourself or have them ghostwritten by a professional web writer, following are a few thoughts you might want to consider:
- Mechanics- Consider writing pieces between [...]
Posted in Small Business
By stevewyrostek on March 25, 2009
Many small business owners build their sites in templates like Go Daddy, Homestead or Microsoft Office Live. I work with business owners on those sites. I’ve noticed a few things relating to keyword use for small business owners to keep in mind when working these templates.
You may have heard a lot about keywords and how [...]
Posted in Small Business
By stevewyrostek on March 12, 2009
Since so many business owners write their own ads, websites and articles, below are five writing tips to get our writing in sync with the 21st Century customer.
Write strong beginnings. Allegedly, you have four seconds to hook a reader. If that’s true, the beginning of your copy has to be the strongest. This means [...]
Posted in Ask an Expert
By stevewyrostek on March 5, 2009
As a writer and a lover of words, I try to express myself clearly. But in business, that’s not enough.
And as business owners, we’re constantly challenged on how to express ourselves diplomatically. This can be tricky when our thoughts are in conflict with others. How do we express disagreement without alienating colleagues? Learning some phraseology [...]
Posted in Develop Your Skill
By stevewyrostek on February 27, 2009
We know that print readers read and web readers scan. But what else do we need to know about how to write for 21st Century Customer? What works for them? What moves them? Following are seven thoughts to keep in mind:
1.Hypertext Links remain the most used feature- However, you may want to consider not overdoing [...]
Posted in Develop Your Skill
By stevewyrostek on February 18, 2009
In the movie the Wedding Crashers, the Rachel McAdams character, as maid of honor, had to give a wedding toast. She ran it by The Owen Wilson character. He suggested if she went forward with what she just said, she would “hear crickets” in other words, flop. She ignores his advice and presents the [...]
Posted in Develop Your Skill
By stevewyrostek on February 6, 2009
Here we discuss traits of Gen Y leading up to how they buy. What kind of companies will they be drawn to? What will companies have to do to attract them? Finally, we show a glimpse of what their purchasing process might look like.
Communicating with Youth of the Nation- Generation Y (1985 to [...]
Posted in Develop Your Skill
By stevewyrostek on January 29, 2009
I asked my 24 year old son how he used websites when he bought something. This is what he said, quote:
“I expect the websites to already know what I want when I get there.”
I thought- How could a website know what he wanted? But as I got to thinking maybe this felt natural to him. [...]
Posted in Develop Your Skill
By stevewyrostek on January 20, 2009
Good writing consists of good thoughts, clearly expressed. This becomes very important on your website. Consider the following statistics.
A recent Webmarketingezine survey of 327 business sites indicated:
– 96.3% had content nobody appeared to read
– 72.4% never mentioned product or service benefits
– 74.4% used jargon words their [...]
Posted in Develop Your Skill
