By suzanschmitt on April 7, 2009
Picking a domain name is one of the most important decisions you will make next to picking your niche and the name of your coaching business. In today’s market you must have an online presence and be easy to find on the internet. The domain name you choose will have a direct effect on how [...]
Posted in E-Commerce
By suzanschmitt on April 3, 2009
Think about what a great deal it is to be the person people think of as the authority for your niche target market. Can you imagine how beneficial it would be to be the person people turn to for help and advice in your target niche? I always envy the person who is the expert [...]
Posted in Lead Generation
By suzanschmitt on March 25, 2009
Coaches always ask me what to write about in their articles and how to structure an article so that it gets read. What should I include in the main part of my article? Your top goal in the body of your article is to provide readers with information that they are looking for and that [...]
Posted in Lead Generation
By suzanschmitt on March 19, 2009
It is very difficult to attract clients with articles when your articles are not published because they are nothing more than an advertisement. What you do not put in the body of your coaching articles is as important as what you do include. If you put the wrong things in your coaching articles then publishers [...]
Posted in Lead Generation
By suzanschmitt on February 25, 2009
Plan your coaching business success by using your time wisely and setting priorities. Coaches do not plan to fail but they do because they fail to plan. You can be two or three times more productive and reduce your stress by planning. Solo business owners and time management Time management is a challenge for solo [...]
Posted in Develop Your Skill
By suzanschmitt on February 18, 2009
People buy from you or decide to coach with you when they know, like and trust you. I do not know where this idea originated but it is commonly accepted in the marketing field and I believe it to be true especially for services such as coaching. When I first heard the idea of know, [...]
Posted in Develop Your Skill
By suzanschmitt on February 6, 2009
Marketing messages are flooding our email, TV, radio, mail, magazines, and just about everywhere, we go. People are so inundated with different messages and information that we have turned out brain filters on full blast. So, how do you get your coach marketing message out to potential clients in a way that they hear you? [...]
Posted in Develop Your Skill
By suzanschmitt on February 4, 2009
Coaches do not plan to fail but they do fail to plan and the result is a coaching business with few clients. If you are going to have a successful coaching business, you must have a marketing plan and you must work that plan diligently and consistently. That means taking action every day to ensure [...]
Posted in Develop Your Skill
By suzanschmitt on January 28, 2009
There are several stages in any coaching business and there are appropriate marketing steps for each stage. The keys to success are planning and taking action. You cannot stay stuck in the planning phase and have a successful business so do not insist on perfection before you take action. Take each business development phase one [...]
Posted in Develop Your Skill
By suzanschmitt on January 22, 2009
Marketing and networking are difficult for new coaches because they are not familiar with marketing and they are fearful of questions that people are likely to ask them about their business. People are going to ask, What does a coach do, How long have you been coaching, How many clients do you have, and How [...]
Posted in Develop Your Skill
