By tcallos on April 3, 2009
(Author’s note: While this article is written for the man or woman who runs a martial arts school, the advice applies to anyone doing business in today’s world.) The New Way to do business is not mechanical, it is emotional. Read the following 6 sentences as an example: I heard that a man in China [...]
Posted in Advertising
By tcallos on March 31, 2009
Martial artists respect the efficient and effective, so I’m going to deliver my message like a well thrown punch to the nose: The martial arts world (“The Industry”) is thinking too small and it’s off course. It’s time to slow down all the talk of sales and gross income and marketing in our industry. What [...]
Posted in Ask an Expert
By tcallos on March 24, 2009
Sustainable business practices are things you do in your business that sustain it, rather than drain it. Here is one example: Clear-Cutting Students (Read: Customers) You can’t clear-cut a forest and expect to go back the next year and harvest another tree crop from it. You can’t fish out a lake and then go back [...]
Posted in Small Business
By tcallos on March 18, 2009
In the Western World, and most places on the planet, learning to read is seen as an essential skill. Likewise, learning to swim is a skill most, if not all, children are taught, both for enjoyment and basic survival skills. Basic math is an essential skill, as is learning basic personal hygiene. There are a [...]
Posted in Leadership
By tcallos on March 18, 2009
There are two basic area to focus on for getting and keeping more students/customers: 1. sales 2. retention To get a new student you have to “sell” them on the benefits of your stuff. To keep a customer you already have, you have to do two things: 1. Meet their needs and; 2. Make sure [...]
Posted in Growth Topics
By tcallos on March 16, 2009
After much hard work, I’ve just passed a student of mine from 3rd degree black belt to 4th degree. This fellow had passed to 3rd degree in 2005 -and spent the entire last year doing 1000′s of repetitions of his techniques, as well as changing careers, having his first child, moving and expanding his school, [...]
Posted in Training
By tcallos on March 14, 2009
It doesn’t matter what kind of business you’re in; it doesn’t matter if you own a laundry, do financial planning, charter fishing boats, or sell insurance, you can use the martial arts to gain a tactical advantage in your market. No, you won’t be side-kicking anyone in the breadbasket, after all you’re not Chuck Norris, [...]
Posted in Ask an Expert
By tcallos on March 12, 2009
Parents, the way to choose a great martial arts teacher for your child is by direct observation. By watching classes, you can see exactly what the teacher is doing -or not doing -with your child. Regardless of what a school’s advertising says about itself, you’ll know whether a school cuts the mustard through using your [...]
Posted in Ask an Expert
By tcallos on March 12, 2009
Education is the way to success in your martial arts school, beginning with your education. What do you know, what are you learning, and how are you using it in your life, for your school, and for your community? Educational Warning: Through no fault of its own, as everyone involved originally intended to offer help [...]
Posted in Ask an Expert
