By vernonr on December 3, 2008
When you are busy promoting your product or service it is easy to assume that you are using the same language as the people that might buy your product or service. This is potentially an expensive mistake to make. People use their own language, not yours to describe a problem or need they wish to [...]
Posted in Develop Your Skill
By vernonr on March 15, 2008
Most business owners recognise that it is potentially of great value to understand the behavior of visitors to their website. What the visitor does or does not do can indicate the likely success of each strand of the marketing campaigns run by the owner. It would be ideal if a neat overall picture could be [...]
Posted in Develop Your Skill
