By wmessick on March 25, 2009
As a professional solution provider do you try to “specialize” in everything? Or do you specialize with every person in your niche, providing the services each of them require? Let me explain. Years ago a friend of mine, a multiple lines insurance agent, had what he thought was the opportunity of a lifetime. There was [...]
Posted in Marketing
By wmessick on March 21, 2009
If you have been serving business owners for very long you have come to some important conclusions. You only know what you know, you can only see what you see, and there are other professionals with blind spots in different places than you. Let’s face it, if we all knew the same things – most [...]
Posted in Marketing
By wmessick on March 18, 2009
I’ve heard dozens and dozens of life insurance agents, coaches, and other professional solution providers complain that they have not been able to find their ideal niche. Is that a problem for you too? Have you been able to find that certain market where you are well accepted and where your results, profits, are the [...]
Posted in Marketing
By wmessick on March 17, 2009
Let me be clear – what should be referred to as selling, now is called marketing by many. This is problematic because it causes them to expect too much from what are actually very indirect efforts. Many people think that marketing – the single most important thing any of us can do to increase our [...]
Posted in Marketing
By wmessick on March 14, 2009
This is not rocket science. To market more of what we have to offer we must get in front of the right people. We must connect with those people who are looking for the solutions we provide, who are ready to buy those services, have the money – and are willing to buy them from [...]
Posted in Marketing
By wmessick on March 13, 2009
Naturally, if you are trying to make a living selling your services, there are numerous roadblocks to your success. That has always been true and it always will be. Having a Twitter account and a zillion followers won’t keep you from failing. And being there on the cutting edge marketing yourself via Facebook won’t either. [...]
Posted in Business
By wmessick on March 11, 2009
If you are a small business owner, you must make sure you insure your business properly. It is very, very important no matter what kind of business you are into. Small businesses insurance can save you from natural and man made disasters, liabilities, and more. Choosing the right kind of insurance for your small business [...]
Posted in Business
By wmessick on March 6, 2009
Successful business insurance agents are excellent communicators. They know that asking the right questions, demonstrating sincere interest in the answers, and continuing to probe until they clearly understand what their prospect feels is important – is something they do arguably better than anyone else. They may or may not be curious by nature, but they [...]
Posted in Business
By wmessick on March 5, 2009
Successful life insurance agents historically were the ones who did the best job of “fact finding” whether with or without a questionaire – to find areas in the lives of their prospects where there were gaps between what is and what the prospect wants, and then offer life insurance as a solution that fills the [...]
Posted in Develop Your Skill
By wmessick on March 5, 2009
Successful farm accountants wholeheartedly embrace farm accounting software because it makes them and their clients more effective. When someone, the farmer, the accountant, or their bookkeepers input the correct information correctly into the farm accounting software – something a cave man can be trained to do, the output is accurate and provides the farm accountant [...]
Posted in Develop Your Skill
