There are so many ways to make money on the internet, you could sell a product of your own or you could sell a product or service that other people offer for sale. One of the ways of selling a product is affiliate marketing. It’s a good place to start.
With affiliate marketing you advertise products that other people have set up. When you sell the products you earn a commission, many affiliate marketing also encourage you to recruit other people to sell under you creating a downline and you earn commission on their sales as well.
If you have a good sales letter you improve your chances selling our own product or making the affiliate sale work for you. A good sales letter could be the key to making that sale for you.
Sales letters today are usually a web page, much like a big advertisement. This is where you describe all the benefits of the product or service. These sales letters are usually very bold and colorful to make them attractive and easy to read. Here are some ideas for creating a good sales letter.
What do you need for a attention grabbing sales letter?
The most important point of a sales letter is to capture the reader’s attention and keep their attention. Your sales letter will be of no use unless you can do that. Next you need to look at your target audience, and tailor your sales letter towards that targeted audience.
To start with you need an eye catching headlines to get the readers attention immediately. An attractive headline begs the reader to continue reading as they want to know more about that headline.
Of next importance is your opening sentence, it needs to get the readers attention, once you’ve got their attention you need to keep it. The tone of the letter should be flattering, cordial, and professional. For example, “As a professional you understand the challenges”. Alternatively, starting with a question can also be effective, “Are you aware that negative market trends are an opportunity to sell widgets/services?”
The body of the sales letter should deal with what you have to offer. Your product can offer a solution to their problem. You need to demonstrate in your sales letter how your product can solve their problems, or help the reader in whatever the reader needs.
You need to be informative without overloading the reader with too much information. Giving good advice with the information will strike a balance. Demonstrate to the reader that you understand their situation.
At this stage you can launch into the main advantages of whatever you are selling. In a clear and concise manner explain why your product or service is better than whatever the reader may be using.
Each paragraph must flow naturally from one to the next. Here you need to keep the readers attention so that they want to read the next paragraph. Phrase the last sentence of each paragraph in such a way that the reader feels compelled to continue to the next section. One way is to put in a well considered question, who can resist a question and not look for the answer?
What Others Are Saying
Effective sales letters usually include stories or testimonials from satisfied customers. These testimonials are from customers who have purchased from you in the past. Customer satisfaction expressed in these testimonials gives credibility to your product or service.
However, bear in mind that it is forbidden by law to include something that is not true, so you must include testimonials from real people. Get permission from your customers to include their name and URL or e-mail address, this gives the prospective customer an opportunity to verify what is said is true. Always remember word of mouth advertising is the best testimonial for your product or service.
Then Give Them More
Now is the time to include bonuses, gifts or discounts that the customer can get when they buy your product or service. Also include a limited time offer; this will encourage potential customers to act now instead of thinking about it and maybe buying later or possibly forgetting about your offers.
One other important aspect is guarantees, there are two types of guarantees, try-before-you-buy guarantee, or a money-back guarantee. The customer can buy the product or service and return it later if they are not satisfied with it. Offering a guarantee shows confidence in your product.
Close off your sales letter telling the readers that you are available to answer any questions or concerns they may have.
In Conclusion
Get the readers attention with an eye catching heading.
Opening statement must also grab their attention and begin the process of keeping it.
Show the benefit of your offer and why it is better than the reader is using.
Give testimonials of satisfied customers
Offer specials, gifts, discounts and bonuses
Mention your guarantee
Close off your letter
A good sales letter is a powerful tool to expose your products and service, use is wisely and soon you will have many satisfied customers. Don’t miss a business opportunity because your have not considered your sales letter and set it out clearly and concisely.
Joseph Adams creates niche websites, authors content, and welcomes writers to publish on his sites. To find out more about your favorite topic please visit his niche website at http://www.WebSalesLetters.E-bookpdf.com or visit http://www.GetMeArticles.com for links to all his niche websites.
