By JonathanJay on March 20, 2009
Generating online traffic (visitors) and in turn exposure for the products you’ve chosen to promote is a challenge. However, this guide will enable you to begin to generate targeted visitors and potential customers immediately.
Use Forums and Message Boards
An outstanding way to advertise your own website and your top affiliate/referral links is by participating in online [...]
Posted in Strategic Planning
By JonathanJay on March 20, 2009
Legendary copywriter John Caples said the principal consideration in selecting the style of type for your headline is that it should be easy to read.
“The easiest type for people to read is the type they read most often. Therefore, set your copy in the customary, everyday styles of type used in newspaper articles and magazine [...]
Posted in Strategic Planning
By seomul on March 20, 2009
As a small business owner, you know how difficult it can be to determine appropriate prices for your goods and services. Ask too much and you’ll turn customers off to your business. Ask too little and you’ll be shortchanging yourself. The key to pricing all lies within the psychology of the consumer. Here are 8 [...]
Posted in Strategic Planning
By JonathanJay on March 19, 2009
Search engines like Google, Yahoo! and MSN perform four basic tasks. They use programmes called ‘bots’ or ’spiders’ to ‘crawl’ the internet looking for pages. When they find and crawl the page, they can then store the details in the search engine’s database. This process is known as ‘indexing’. The search engines also process queries, [...]
Posted in Strategic Planning
By JonathanJay on March 19, 2009
Email marketing can be an extremely powerful sales tool – if you use it correctly. As hundreds of emails pour into consumers’ inboxes each week, it becomes ever more challenging to ensure your email is opened and read and acted upon.
Study after study has shown that selling via email is a low-cost highly effective way [...]
Posted in Strategic Planning
By JonathanJay on March 19, 2009
Your offer, even if you’ve already stated it clearly in your headline and elsewhere in your message, must be re-stated at the end of your message. Be clear and be specific so there is nothing left to the imagination of your audience.
Essentially, your offer is “Pay X and this is exactly what you get.” Of [...]
Posted in Strategic Planning
By JonathanJay on March 19, 2009
Compared with advertising, getting media coverage with a press release has practically no impact on your bottom line. The only costs associated with press releases are printing and mailing. And if you’re using electronic distribution like email, you can take mailing costs out of the equation.
Both PR Web and PR Newswire services help distribute press [...]
Posted in Strategic Planning
By seomul on March 19, 2009
You would’ve had to have been living under a rock not to notice the beauty and the pageantry of the 2008 Olympics in Beijing. This particular Olympics was more widely covered by the media than any of the past Olympic Games, and there was plenty of scandal to boot. But what does that have to [...]
Posted in Strategic Planning
By JonathanJay on March 18, 2009
You’ve read about it… you’ve heard about it… and now you want to get in on it. The blogosphere is waiting for you! BUT…if you want to consider blogging as a means to build a customer base, make sure you understand what you are getting yourself into.
Bloggers have something to say and this is [...]
Posted in Strategic Planning
By JonathanJay on March 16, 2009
The first time that solo entrepreneur Alexandria K. Brown delegated work to another person, the relief was so intense that she burst into tears.
“I needed to get help with the administration,” recalls Brown, aka The Ezine Queen. “I mistakenly thought I could do it all by myself but I couldn’t. I was good at writing [...]
Posted in Strategic Planning
