By JonathanJay on April 9, 2009
When multigenerational communications consultant Cam Marston first warned HR people that the ‘generation gap’ threatened to become a chasm into which good but misguided intentions and company profits could tumble, they said the idea was ‘cute’ but took no action.
Twelve years have passed since Cam Marston, a consultant who specialises in multigenerational communications and marketing, [...]
Posted in Marketing
By deepower on April 9, 2009
Publicity can mean increased visibility for your business, more traffic, and more sales. Even if you have a website for your business, one of the first steps to unleash the power of publicity is to establish a media friendly website.
The media, newspaper reporters, editors, and journalists will want to take a quick [...]
Posted in Public Relations
By alphanetcs on April 8, 2009
Businesses use marketing aids to boost their marketing efforts and to communicate their message to potential customers. It is very important for businesses to stay in touch with their customers and to keep them informed about new products and services, as well as to make them aware of recent developments. It is only through an [...]
Posted in Marketing
By Bezierbrit on April 8, 2009
Article writing is a process through which people write about specific goods, products or services, the information for which is provided by the people they are writing these articles for. This method is now being extensively employed by various internet marketing companies as well as individual internet marketing personnel.
If your article is detailed and [...]
Posted in Marketing
By Ruthanb on April 8, 2009
By now you realize that Green is no longer a fad. One of the large demographic groups that is driving environmentally safe products and concepts is the mommy blogger groups. These are mothers of young children who want non toxic products for their families, for their home and for a better environment for their [...]
Posted in Marketing
By tdomin on April 8, 2009
There’s no doubt about it…being recognized as a Reverse Mortgage expert can improve your business. As you well know…experts are always more respected…they can market themselves far easier with less effort for less money…they receive far less sales resistance, and…because of their expertise, they command more money for their knowledge and services.
Let’s face it…If [...]
Posted in Branding
By GentleRain on April 8, 2009
There’s an old saying that if you “Build a better mousetrap, they will come.” Unfortunately that’s the approach many small business owners take when they think about getting new clients.
On one level it would seem correct that your good work should simply be enough. After all that’s where you put in your time and spend [...]
Posted in Lead Generation
By deepower on April 8, 2009
A media kit is simply an introduction for your product, your company, and yourself in a neatly organized package of information. The hard copy can be sent to newspapers, TV Stations, radio stations, and, of course, magazines as a way of publicizing your product.
Here’s What Should Be Included:
Copy of your product: [...]
Posted in Public Relations
By deepower on April 8, 2009
Publicity is a key tool in your marketing program. A series of well crafted press releases distributed on a regular basis can unleash the power of publicity and:
Reach literally millions of potential buyers through the media off line and online.
Establish credibility as an expert in your field.
Establish trust with your website visitors by [...]
Posted in Public Relations
By ranju_kumar on April 7, 2009
If you have a website with no doubt you have to know about butterfly marketing. Butterfly marketing is a form of viral marketing that has been popularized by Mike Filsaime. Mike Filsaime is well known and respected Internet marketer and speaker who have brought his concepts to millions of people. Butterfly marketing [...]
Posted in Marketing
