By deepower on April 9, 2009
Publicity can mean increased visibility for your business, more traffic, and more sales. Even if you have a website for your business, one of the first steps to unleash the power of publicity is to establish a media friendly website.
The media, newspaper reporters, editors, and journalists will want to take a quick [...]
Posted in Public Relations
By deepower on April 8, 2009
A media kit is simply an introduction for your product, your company, and yourself in a neatly organized package of information. The hard copy can be sent to newspapers, TV Stations, radio stations, and, of course, magazines as a way of publicizing your product.
Here’s What Should Be Included:
Copy of your product: [...]
Posted in Public Relations
By deepower on April 8, 2009
Publicity is a key tool in your marketing program. A series of well crafted press releases distributed on a regular basis can unleash the power of publicity and:
Reach literally millions of potential buyers through the media off line and online.
Establish credibility as an expert in your field.
Establish trust with your website visitors by [...]
Posted in Public Relations
By racerboy on April 1, 2009
Sponsorship is available at a number of levels as listed below. Sponsorship is still dwarfed by advertising: WPP estimates that global spending on all forms of sponsorship amounted to $38 billion last year, against $449 billion on advertising.
However sponsorship is growing fast, rising by 11% a year for the past decade, according to people [...]
Posted in Public Relations
By SearchMojoBlog on March 27, 2009
This session was presented by Sean Jackson of Lead Maverick and Lee Odden of TopRank Online Marketing and covered the meeting of SEO and PR and how to take advantage of the tactics for maximum impact. Sean Jackson Sean explained that PR SEO is the “online communications that influence the purhase process of customers on [...]
Posted in Public Relations
By neilashworth on March 13, 2009
If you’re using social media such as facebook, myspace and YouTube to build your business and wondering how to grow your downline then maybe you should take a closer look in the playground next time you walk past the local kindergarten…
Danny McDermott was a small boy with a square head, buck teeth and ears that [...]
Posted in Public Relations
