By vanko on August 30, 2009
In 10 short years, websites have evolved from business novelty to necessity, perhaps now the most important part of a business’ marketing and branding arsenal. For very small shops to the largest publicly-traded corporations, websites have become both the most preferred and the most interactive way for companies to communicate with their customers and prospective [...]
Posted in Develop Your Skill | Tagged a, copywriting, for, hardhitting, in, lean, portions, recipe, website, words
By vanko on August 29, 2009
Brochures are among the most utilized marketing vehicles in use today. From very small businesses to the largest publicly-traded companies, all use brochures to communicate with their customers and prospects about the products and services they offer. But despite how common the brochure is, not many employ the proper brochure copywriting strategy to take best [...]
Posted in Develop Your Skill | Tagged a, brochure, copywriting, for, making, of, paper, people, piece, resonate, strategy, with
