By vanko on January 23, 2012
As a consultant, I am used to potential clients evaluating our services in terms of the size and frequency of the benefits they are seeking for their organization. Such an examination is usually done through reference checking with our past and current clients who have had similar issues. Once satisfied that we can help them [...]
Posted in Develop Your Skill | Tagged customers, offerings, right, steer, the, to, your
By vanko on January 9, 2012
Let’s face it. Women do most of the buying for families. Yet the average woman is totally occupied between 7 a.m. and 9 p.m. Monday through Friday and almost as busy on the weekends. When do businesses think that busy women will be able to buy what they want to sell?
In December [...]
Posted in Develop Your Skill | Tagged be, convenient, customers, for, life, make, more, need, open, they, when, you
By vanko on January 8, 2012
You can learn a lot by watching customers use your offerings and asking them about what you see them do. One business leader was amazed to watch her customers remove the decorations on her cakes and substitute their own. From that experience she learned to provide undecorated as well as decorated cakes. [...]
Posted in Develop Your Skill | Tagged and, customers, focus, how, it, offering, on, provide, want, why, you, your
By vanko on December 25, 2011
The key to any successful business is its customers, after all without customers no business can survive. If your company is struggling to attract new, or maintain existing customers, you are probably in tricky financial times, with high stress levels and low motivation, which starts compounding the problems. The answer is simple, keep your customers [...]
Posted in Develop Your Skill | Tagged customers, market, sms, to, using
By vanko on August 23, 2011
Many for-profit manufacturers and service providers concentrate only on influencing their own prices and costs. In the process they ignore or are insensitive to what customers and end users pay to use these offerings. While this narrow viewpoint may be profitable, much more profit is missed because demand is dampened due to soaring costs incurred [...]
Posted in Develop Your Skill | Tagged away, costs, customers, from, if, more, of, take, them, want, you
By vanko on July 12, 2011
Have you ever needed to pick up your laundry but had no time to do so? It can get pretty frustrating wearing dirty clothes while you wait for a chance to pick up the clean ones.
One dry cleaner in our area provided a great solution by putting in a self-service kiosk where you could [...]
Posted in Develop Your Skill | Tagged available, be, customers, more, to, your
By vanko on November 26, 2010
My first trip on a German autobahn was an experience I’ll never forget. There’s no speed limit on these well-engineered and flawlessly maintained roads. Many people drive high-powered Porsches, BMWs, and Mercedes that are designed to almost fly over these routes.
The CEO of a prominent German company loaned me his personal car and driver for [...]
Posted in Develop Your Skill | Tagged 21, by, customers, expand, get, number, of, ready, times, to, your
By vanko on September 24, 2010
Most salespeople are encouraged to add more customers. They often receive commissions based on the volume they deliver. Change those commissions to reflect customer profitability, and you’ll see quite a change in which customers your salespeople go after.
Unless you support those sales efforts with the right offerings and marketing, however, you won’t make [...]
Posted in Develop Your Skill | Tagged attract, customers, new, should, to, try, which, you
By vanko on September 24, 2010
A friend of mine wanted to advance his marketing career, but he felt frustrated. He was in charge of marketing for one of the lowest volume and unprofitable products in his company, Dream Whip. It was a powdered mix that could be turned into a whipped topping for desserts. Cool Whip was [...]
Posted in Develop Your Skill | Tagged customers, delight, into, new, offerings, redirect, that, uses, your
By vanko on August 18, 2010
“If you love proven money-making strategies — then wow! You’ll love this what I learned from this book, it’s called, “The Power of the Vote.”
It’s written by Douglas Schoen, and it’s especially empowering in an area that is so important, but often so misunderstood — Politics!
If you say, “Politics aren’t for me,” then you’re in [...]
Posted in Develop Your Skill | Tagged and, customers, elections, how, polling, power, to, win
